Smart Posters

Smart Posters and Decals are advertising printed materials which have a distinct call to action to a consumer which causes them to respond to an SMS Text offer, a request to scan a QR Code or an opportunity to "bump" their phone on an NFC pad on the poster.  By the end of 2012, 70% of consumers will be using a Smart Phone.  That an amazing reach when you consider the following QR Code and Coupon INFOGRAPHIC.

A new report from Juniper Research predicts that the Average Revenue Per User (ARPU) from near field communication based coupon and smart poster applications will exceed those generated from payments applications, until 2014 at least.

Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014 forecasts that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014.  One in ten mobile subscribers in developed regions will be using mobile coupons by that date, says Juniper, and the vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014.

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The NFC Forum has published a white paper about developing and deploying NFC smart posters, designed to encourage businesses and consumers to implement and use them.

Leaders of the Forum will be at the Wima conference in Monaco this week to introduce the "How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses" document. ...  "Through numerous use cases, the paper highlights ways in which NFC smart posters are already in use around the world, benefiting industry and consumers alike."  The white paper is available for download from the NFC Forum website.