Virtual Shopping

Twentieth Century Fox Home Entertainment and Taubman Centers have collaborated to establish Fox Movie Mall virtual storefronts, an upgrade from DVD vending machines that incorporate considerable marketing pizzazz for the studio’s Fox Movie Mall app.

These installations will be unveiled tomorrow (March 16). Consumers decide which movie they want from a “wallscape” display (pictured) and fire up the free Fox Movie Mall mobile app. Scanning the chosen title’s QR code takes them to an online store where they can make their purchase and have it mailed to their home. ...

“The Fox Movie Mall virtual storefronts are a truly unique experience for mall visitors,” said Mary Daily, president & chief marketing officer WW Marketing for Twentieth Century Fox Home Entertainment. “We are constantly looking for new opportunities to reach consumers and this technological advancement has allowed us to further engage with them by offering a convenient and fast way to get the movies they love.”  READ REST OF ARTICLE