Over the summer months more than 80 NFC-enabled posters will be displayed in transit shelters managed by Astral Out-of-Home and located near entertainment areas and movie theatres in downtown Toronto.
Smartphone users will be able to launch a specially-designed app on their phone and tap or scan one of the posters to gain instant access to a daily Facebook contest to win two free movie passes or to get directions to the nearest Scotiabank branch, where they can sign up for a Scene-eligible bank account with a signing bonus worth four movie tickets. READ MORE...
