Mobile Superstore is Redefining Retail

A Mobile Superstore is redefining what it means to retail to customers. There is not inventory, not merchandising, not sets and virtually no overhead. How?

Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. A new take on the conventional department store concept has been undergoing testing at Stockholm Central Station, with the aim of discovering how the new generation of mobile-connected "poster stores" will impact the future of retailing. Since Korea's Home Plus introduced the poster store concept in June last year, the idea of using QR codes and NFC tags to let consumers make a purchase directly from a poster or out-of-home advertising board has received widespread interest. READ REST OF ARTICLE